I heard back from Chipotle today who I had praised in my letter for the quality of their ingredients, affordability, excellent service and their cilantro-lime rice (All true- it's a great restaurant). Their response, authored by one Alicia Swartz,was nice and appreciative but there were no coupons inside for free or discounted food. It felt a little like receiving a birthday card without a check inside. Just "Thanks for taking the time to write."
Goodwill alone is hard to quantify, so, sadly, the return on investment from Chipotle has to be recorded as a disappointing negative forty-four cents.
At this time, I am still waiting to hear back from Red Robin, Subway, Starbucks, Joe's Crab Shack, CA Pizza Kitchen and Papa John's. That's $2.64 in postage. So far I have heard back from Carl's Jr. ($12.00), McDonalds ($2.00), Pepsi ($0.44), and Chipotle (-$0.44). That means that even after today's disappointing letter from Chipotle I am still ahead by
$11.36.
3 comments:
Okay. I personally think that you should at least consider the fact that they (Chipotle, in this case) did undertake the cost of postage to send their goodwill (albeit unprofitable) reply. I say - if you get NO reply, you are for sure in the negs, but a written response should cancel out your cost; A stamp for a stamp, so to speak. Unless, of course, your disappointment seems to really "cost you something"... say, 44 cents in damages. Then I guess you're still out the cost of the stamp.
But he's not the post office and he can't eat stamps...
Yeah, that would come a little too close to cooking the books, which the BFZ is not necessarily opposed to. After all, the BFZ is synonymous with graft and corruption in some circles, but the aim is to get something above and beyond the $0.44 stamp investment.
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